Many brands boast exclusive Cyber Monday releases as they try to capitalize on the many online shoppers who are looking for themselves or for a present for a loved one. One brand that fully embraced this event is Champion who is issuing a Cyber Monday release that will be exclusively available on Amazon.
The stylish collection continues the celebration of the sportswear giant's 100th anniversary. The capsule boasts a range of comfort-focused, chromatic silhouettes that embrace a bold branding aesthetic and a pastel colorway. The garments are presented in a chic, urban-ready editorial that reveals certain accents of design — from the double-logo presentation to the eccentric oversized detailing. Bound to capture the attention of passers-by, the ready-to-wear collection effortlessly pays homeage to Champion's brand heritage.
Exclusive Cyber Monday Releases
Champion Continues to Celebrate Its 100th Anniversary
Trend Themes
1. Exclusive Cyber Monday Releases - Brands are turning towards exclusive Cyber Monday releases to capitalize on the increasing number of online shoppers.
2. Celebrating Anniversaries - Brands are celebrating their anniversaries through limited edition releases.
3. Pastel Colorways and Bold Branding Aesthetics - Brands are exploring pastel colorways for their limited edition collections that embrace a bold branding aesthetic.
Industry Implications
1. Fashion Industry - The fashion industry is utilizing limited edition drops to create hype around special collections.
2. Sportswear Industry - The sportswear industry is celebrating its heritage and legacy through limited edition drops.
3. E-commerce Industry - The e-commerce industry is playing a pivotal role in the success of the Cyber Monday shopping event by hosting exclusive releases.