Universal and philosophical concepts are constantly being explored through design in ways that consumers fail to discern, and Currenna hair care packaging employs this style of technique in a way that's so subtle that it looks purely aesthetic.
Shawn Schrader designed the bottles and boxes for this anti-aging salon product and aimed to interpret the brand identity in as youthful a fashion as possible. He may have begun with the conscious choice of using a virginal white as the predominant color, but it's the abstract form of each container that truly embodies the idea of juvenescence.
The notion of turning back or reversing time is captured in the twisting shape of Currenna hair care packaging. A close look reveals that from base to top, the direction rotates counter-clockwise.
Twisted Toiletry Branding
Currenna Hair Care Packaging Turns Back the Clock
Trend Themes
1. Abstract Packaging Design - Exploring philosophical concepts through abstract packaging design presents opportunities for unique branding and consumer engagement.
2. Youthful Branding - Interpreting brand identity in a youthful fashion through design elements can create a strong connection with target consumers.
3. Twisting Product Shapes - Incorporating twisting shapes in product packaging creates an intriguing visual element that captures consumer attention.
Industry Implications
1. Beauty and Cosmetics - The beauty and cosmetics industry can leverage abstract packaging design trends and youthful branding strategies to stand out in a competitive market.
2. Salon Products - Salon product manufacturers can explore the use of twisting shapes in packaging design to enhance the perception of anti-aging or rejuvenation effects.
3. Graphic Design and Branding - The graphic design and branding industry can embrace the trend of abstract packaging design to offer innovative solutions for clients seeking unique brand identities.