OHWOW recently announced a new exhibition called 'Kick the Tires and Light the Fires' by New York artist Daniel Arsham. The exhibition will present a new series of sculptures and two-dimensional work based on American cultural objects.
The objects are molded from geological elements such as obsidian, quartz, volcanic ash or glacial dust. The objects are cast at there original scale and appear as if they're deteriorating or un-finished. NBA basketballs, baseballs, a McDonald's sign, and Goodyear tires are just a few of the examples of the mass produced items that are so recognizable in American culture today.
OHWOW says, "these things translate our fickle attitude toward amassing possessions, visually editorializing the eventual disregard of everything we covet."
Iconic Cultural Object Art
OHWOW Will Present Daniel Arsham's New Exhibition Of Cultural Objects
Trend Themes
1. Artistic Repurposing - There is an opportunity for artists to repurpose iconic cultural objects in their work, creating thought-provoking pieces that challenge our perception of value and consumerism.
2. Material Exploration - Artists and designers can explore the use of unconventional materials like geological elements to create unique and visually striking sculptures.
3. Reflection of Consumer Culture - Artworks that reflect our society's relationship with mass-produced items and the disposable nature of consumer culture can offer a disruptive perspective.
Industry Implications
1. Art & Sculpture - The art industry can embrace the trend of repurposing cultural objects and explore new ways to create visually impactful sculptures.
2. Design & Fashion - Designers and fashion brands can experiment with unconventional materials, like geological elements, in their creations to offer unique and innovative products.
3. Marketing & Advertising - Brands can utilize the concept of reflecting consumer culture in their marketing campaigns to highlight the social and environmental impact of mass consumption.