New York-based design company Stranger & Stranger designed the layered labels that are featured on the Craigellachie scotch-whiskey bottles. These intricate labels create an ancient-looking image with the use of multiple images and cursive typography layer atop one-another.
There is a historical story woven into the labels to project an authentic and traditional whiskey brand. The labels remain consistent across all four of the whiskey brand's products. Each image is extremely detailed and includes the use of both embossing and debossing text and images. This unusual combination provides consumers with a sensory-driven experience that is both pleasing to the eyes and the touch.
This historical liquor has been made and bottled since the late 1800s, so it was important for Craigellachie to convey this message.
Layered Liquor Labels
The New Labels on the Craigellachie Whiskey Bottle Layer Images & Text
Trend Themes
1. Layered Labels - The use of layered labels on liquor bottles creates a unique visual and tactile experience.
2. Authentic Branding - Incorporating historical stories into liquor labels enhances authenticity and traditional brand image.
3. Sensory-driven Experience - Designing labels with embossing and debossing techniques appeals to multiple senses, adding a tactile element to the consumer experience.
Industry Implications
1. Design - Design companies can explore new creative techniques like layered labels and embossing to enhance product branding.
2. Food & Beverage - Liquor brands can use layered labels to portray a sense of tradition and authenticity, appealing to consumers looking for unique drinking experiences.
3. Packaging - The use of intricate and tactile labels presents an opportunity for packaging companies to develop innovative solutions that enhance consumer engagement.