With the release of its PB&J Toasty Cracker Sandwiches, Lance is putting a fresh new spin on the classic peanut butter and jelly sandwich.
The baked crackers are made with real peanut butter and Welch's grapes, introducing a satisfying snack for kids that is free from artificial colors, flavors or ingredients. Knowing that many parents will appreciate the ease with which the cracker snacks can be packed into backpacks and school lunch boxes, the products are boxed as sets of eight on-the-go packs.
While the iconic flavors of peanut butter and jam have been explored in a number of different food and drink formats—including everything from pies and donuts to burritos and frothy milkshakes—these fruity crackers add yet another new variety for fans of the classic ingredient pairing to try.
Sandwich-Inspired Crackers
Lance's PB&J Toasty Cracker Sandwiches are Made with Welch's Grapes
Trend Themes
1. Snack Innovation - The release of PB&J Toasty Cracker Sandwiches introduces a unique twist on the classic sandwich, creating opportunities for other brands to explore creative and unexpected snack options.
2. Natural and Healthy Snacking - Lance's PB&J Toasty Cracker Sandwiches cater to the growing demand for snacks made with real ingredients and free from artificial additives, inspiring other food companies to develop healthier snacking options.
3. Convenience Packaging - The on-the-go packs of the PB&J Toasty Cracker Sandwiches tap into the need for convenient and portable snacks, signaling opportunities for packaging innovations in the snacking industry.
Industry Implications
1. Snack Food - The launch of PB&J Toasty Cracker Sandwiches opens up possibilities for other snack food companies to create innovative and flavorful products that cater to various taste preferences and dietary needs.
2. Health Food - The emphasis on real ingredients and lack of artificial additives in Lance's PB&J Toasty Cracker Sandwiches highlights the potential for the health food industry to develop more nutritious and wholesome snack options.
3. Packaging - The packaging design of the on-the-go packs of PB&J Toasty Cracker Sandwiches presents an opportunity for packaging companies to create solutions that offer convenience and freshness for snack products.