On The Border Mexican Grill & Cantina is giving consumers some delicious new ways to enjoy the taste of crab with its new Crab Fiesta menu.
Offering a Tex-Mex take on seafood, the new Crab Fiesta menu features something for everything. One of the new dishes is the Crab Tostadas, which consists of crunchy double-stacked tortillas layered with fresh guacamole and wild-caught crab, and then topped with toasted corn, pico de gallo, creamy red chile sauce, pickled red onions, and queso fresco. For something a little different, the new Stuffed Crab Enchiladas feature wild-caught crab and melted Jack cheese rolled up into enchiladas and topped with sour cream sauce and pico de Gallo. Lastly, the new Mexican Crab Dip combines wild-caught crab with cheese, creamy red chile, spicy avocado ranch, and pickled red onions.
The new Crab Fiesta menu is available now through June 2023.
Crunchy Crab Tostadas
On the Border's New Crab Fiesta Menu Features Crab Tostadas
Trend Themes
1. Seafood Tex-mexfusion - There's potential for a disruptive innovation in the food industry by experimenting with other seafood and ethnic cuisine fusions while maintaining a Tex-Mex twist.
2. Farm-to-table Seafood - With ethical sourcing becoming increasingly important to consumers, there's an opportunity to offer farm-to-table and sustainably sourced seafood on menus.
3. Gourmet Fast Casual - There's potential for disruptive innovation by offering elevated gourmet dining experiences in a casual and fast-paced environment.
Industry Implications
1. Restaurant Industry - Seafood, Mexican and fast-food sectors can innovate taking notes from On The Border Mexican Grill and catering to related tastes.
2. Seafood Industry - Companies in the seafood industry can cater to the growing demand for sustainably sourced crab and other seafood items by forming partnerships with organic fisheries. This can help maintain a steady supply of fresh, high-quality seafood.
3. Grocery Industry - Groceries can innovate by offering DIY Mexican-inspired seafood meal-kits to users. Complete with freshly caught and ethical produce and resources to learn simple kitchen techniques, this can also be sustainable without compromising on taste and quality.