"Counterfeit drugs kill an estimated one million people every year, while counterfeit agricultural inputs hinder productivity and keep smallholder farmers in poverty." These shocking stats are the driving force behind mPedigree's drug detection system -- centered around product identification markers that are added to authentic medications to ensure quality control and track inconsistencies.
The company speaks about the dangers of counterfeit medicines with examples like water passing off as insulin and more spotlighted in its latest commercial. The commercial was launched after its 2019 Skoll Award win and illustrates the company's proactive approach to helping end counterfeit medicine sales.
In addition to helping combat the ongoing sales of counterfeit and low-quality medication across Africa, mPedigree hopes to make better medicines available to the masses with more streamlined and accurate tracking and quality control inspections.
Medicine Quality Control Markers
mPedigree Aims to Remove Counterfeit Drugs Off Africa's Street
Trend Themes
1. Drug Quality Control - Creating systems for tracking and verifying the authenticity of medications with product identification markers presents opportunities for the healthcare industry to increase transparency and efficiency in drug distribution.
2. Anti-counterfeit Technology - Developing anti-counterfeit systems using markers and advanced digital technology presents opportunities for the pharmaceutical and agricultural industries to increase security and safety measures and reduce revenue losses due to counterfeit goods.
3. Streamlined Quality Control - Implementing more accurate tracking and quality control inspections in the pharmaceutical industry presents opportunities to improve the quality of medications and increase patient safety and trust.
Industry Implications
1. Healthcare - By implementing drug quality control and anti-counterfeit technology, the healthcare industry can improve patient safety and build trust with consumers.
2. Pharmaceutical - Developing anti-counterfeit systems and using product identification markers presents opportunities for the pharmaceutical industry to increase security and improve supply chain operations.
3. Agriculture - Incorporating anti-counterfeit technology and quality control measures can help the agriculture industry reduce losses due to counterfeit goods and ensure the safety and integrity of products in the supply chain.