Lush Cosmetics is offering its own spin on cosmetic subscription services by focusing on the utmost freshness. The brand delivers a selection of freshly made cosmetic products on a weekly basis, plus fresh flowers. The contents of the box fit into a letterbox-sized package, so that the process of receiving the delivery is as simple as can be.
For a fee of £35 monthly, subscribers get next-day delivery included, along with a selection of ultra-fresh products and cheery flowers. The new service was inspired by Lush's own Parisian Fresh shop, which prepares freshly made products and sells flowers on-site.
In 2019, Lush experimented with bringing flowers to select stores for Valentine's Day and now, customers can get access to the experience in a way that's more convenient than ever before. With Fresh, Lush notes that products should be used the day they are received, or ASAP.
Fresh Cosmetic Subscriptions
Lush's Fresh Service Delivers Freshly Made Products & Flowers
Trend Themes
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Fresh Cosmetic Subscription Services — There is an opportunity in the beauty industry to focus on ultra-fresh, personalized, subscription-based products delivered weekly to consumers.
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Next-day Delivery — An increasing demand for faster shipping presents an opportunity for innovative retailers to provide next-day delivery services for their subscription-based products.
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In-store Experiences — Brands can capitalize on the popularity of in-store experiences by offering subscription-based services that deliver freshly made products and fresh flowers to customers' doorsteps.
Industry Implications
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Beauty — Beauty companies can create new business models by offering fresh, personalized products delivered weekly to subscribers.
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Floristry — Florists can add value to their customers' experience by offering to include fresh flowers in subscription boxes delivered to their customers' doorsteps.
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Retail — Retailers can differentiate themselves by offering personalized, subscription-based products with next-day delivery services and in-store experiences.