Though today it won't resonate with the vast majority of consumers, 'Cord' was once a very highly regarded name in the auto industry. In the pre-war era of automobile manufacturing, when America was the dominant force, Cord built some of the most popular and technologically impressive vehicles. Now, the historic car brand is being revitalized, bringing the classic style into the 21st century.
Cord, an Indiana-based company originally, produced vehicles from 1929 to 1932 and from 1936 to 1937. Within that short run, Cord produced some unique vehicles, including the 812, which was the first car to sport retractable headlights and come standard with a built-in radio. The limited edition modern Cord's will likely reference these qualities.
Resurgent Historic Car Brands
The Historic 'Cord' Car Brand is Slated to Return to US Roads
Trend Themes
1. Resurrecting Historic Car Brands - There is an opportunity to capitalize on the nostalgia of classic car enthusiasts by bringing back and modernizing iconic historic car brands
2. Incorporating Retro Technologies - The utilization of innovative, yet classic technologies such as retractable headlights and built-in radios can help differentiate new car models in the market
3. Modernizing Classic Car Styles - Updates to classic car styles can create appeal for consumers looking for a retro aesthetic in a modern vehicle
Industry Implications
1. Automotive Industry - There is an opportunity for automotive companies to research and potentially revive historic car brands
2. Vintage Car Parts Industry - Increasing demand for authentic retro car parts creates opportunities for businesses specializing in vintage car part manufacturing and sales
3. Luxury Car Market - The luxury car market can use the resurgence of historic car brands as a unique selling point to attract car enthusiasts and collectors seeking rare vehicles