Mosquitos are a buzzing annoyance in the summer but they don't have to get in the way of days spent outdoors with this Coors Light can attachment. Based on research that says that the blood-sucking insects are drawn to alcohol, the beer brand worked with advertising agency Mischief to create a plastic funnel. The funnel clips onto a 12-ounce beer can and it is marked with arrows that promise "one final buzz."
Of course, for the "thirst trap" to be effective, beer drinkers will need to sacrifice the dregs of their drink to lure mosquitos within. The traps, priced at $5, quickly sold out in a day. As the brand sums up, "Officially, humans love Coors Light beer; unofficially, so do mosquitoes. Coors Light, the official beer of everything unofficial, is giving mosquitoes some beer of their own so you can kill their buzz with the new Coors Light Thirst Trap."
Beer Can Mosquito Traps
This Coors Light Can Attachment Works as a "Thirst Trap" for Mosquitos
Trend Themes
1. Mosquito-repelling Products - Opportunity for companies to develop innovative and effective mosquito-repelling products in different forms and styles.
2. Alcohol Marketing - Opportunities for alcoholic beverage brands to create innovative marketing campaigns using scientific research data and insights.
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Industry Implications
1. Insect Repellent Industry - Innovative products can disrupt and capture significant market share in the insect repellent industry.
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