With a focus on thinking local, EAT17 in London is a neighborhood grocery that is helping to reshape the convenience store format. The newly designed Smiths Square location boasts a vibrant color palette, a fresh graphic style and engaging in-store areas for eating, drinking and stations for refilling products as a means of reducing packaging waste.
As a whole, the design developed for EAT17 by Fourmation was created to feel "like a vibrant open-air food market." This theme is apparent throughout the space with shipping container-style stalls, overhead greenery that invites elements of the outdoors inside and striped canopies that help to define certain areas of the market. Within the space, three independent food sellers are present, which also adds to the liveliness of the interior.
Localized Convenience Stores
EAT17 in London is Redefining the Familiar Convenience Store Format
Trend Themes
1. Localized Convenience Stores - Localized convenience stores are redefining the traditional convenience store format with a focus on local products and engaging in-store experiences.
2. Refill Stations - Refill stations in convenience stores are reducing packaging waste and promoting sustainability.
3. Food Market-inspired Design - Convenience stores with a food market-inspired design create a vibrant and engaging shopping experience.
Industry Implications
1. Retail - The retail industry can benefit from incorporating localized convenience stores and refill stations to appeal to environmentally conscious shoppers.
2. Food and Beverage - The food and beverage industry can capitalize on the food market-inspired design trend to create engaging in-store experiences and highlight local products.
3. Packaging - The packaging industry can explore more sustainable options and partner with convenience stores to provide refillable packaging solutions.