Spotify hired Advanced Marketing Solutions, which is Viacom's advertising arm, to create content marketing campaigns for the platform. The content marketing campaigns will have a focus on increasing the number of paid subscribers on the Spotify platform. The two companies previously worked together to promote Spotify's 'Wrapped' campaign last year.
Spotify will continue to use its own advertising agency. However, partnering with Viacom offers the ability to create customized digital content for social platforms.
Spotify's agreement with Viacom will span 15 different markets across North America, Europe, The Middle East, Latin America India, and Asia.
As more streaming services emerge, it's important for Spotify to continue to push for more traffic, as well as a strong subscriber base.
Music Streaming Marketing Agreements
Spotify Partnered with Viacom for Content Marketing Campaigns
Trend Themes
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2. Partnerships with Advertising Agencies - Collaborating with advertising agencies like Viacom can provide streaming services with access to customized digital content for effective social media campaigns.
3. Expansion Into Global Markets - Expanding streaming services into new markets across different regions can unlock growth opportunities and attract a diverse subscriber base.
Industry Implications
1. Music Streaming - The music streaming industry can leverage content marketing campaigns and partnerships with advertising agencies to drive subscriber growth and increase market share.
2. Digital Advertising - The digital advertising industry can explore collaborations with streaming platforms to create customized content marketing campaigns and target specific audience segments.
3. Global Marketing - Global marketing agencies can tap into the expansion of streaming services across global markets and provide localized marketing strategies for enhanced success.