SharpEnd IoT has recently partnered with Pernod Ricard to ring in the summer with its connected bottle campaign. The campaign will be featured on Pernod Ricard's Malibu rum and will allow consumers to unlock a Snapcode imprinted on the design of the bottle. The release of the Connected bottle will be launched in conjunction with the music festival Ibiza Rocks and the Snapcode featured in the design will offer an Ibiza Rocks Spotify playlist, Malibu Summer drink recipes and entry into a contest to win a holiday to the Ibiza Rocks Hotel.
This will not be the first time SharpEnd IoT and Pernod Ricard have worked together, as the two previously collaborated on a previous connected Malibu bottle as well as a range of products from Absolut vodka. The past partnerships have proved fruitful for Pernod Ricard and have helped the brand better appeal to its target millennial market.
Music Festival-Connected Bottles
The Malibu Connected Bottle Campaign Offers Plenty of Features
Trend Themes
1. Connected Bottle Campaigns - Creating a connected bottle campaign can enhance consumer engagement by providing unique digital experiences and exclusive offers.
2. Snapcode Integration - Integrating Snapcodes on product packaging can provide consumers with easy access to digital content and promotions while also collecting valuable data for brands.
3. Brand Partnership Collaborations - Collaborating with other brands to create connected products can enable companies to reach new audiences and strengthen brand loyalty through shared values and experiences.
Industry Implications
1. Alcoholic Beverages - The use of connected bottle campaigns can offer a unique experience to consumers and help differentiate brands within a crowded market.
2. Music Festivals - Partnering with music festivals and integrating product campaigns can increase brand visibility and create exclusive experiences for attendees.
3. Technology - Advancements in the Internet of Things (IoT) and interactive packaging technology can provide innovative solutions for brands looking to enhance consumer engagement and sales opportunities.