Harmless Harvest makes a coffee water beverage that's in line with growing demands from consumers for flavored, caffeinated and plant-based water alternatives.
The Coffee Coconut Water is made by combining fair trade and organic coffee beans with coconut water, which creates a potent, yet hydrating beverage, that is about the equivalent to drinking half a shot of espresso. Rather than using artificial ingredients, Harmless Harvest only uses nature's best in its ingredient list.
Like this Coffee Coconut Water product, there are similar beverages emerging in order to satisfy a health-conscious consumer's desire for hydration, health and energy in a single bottle. A great example of this Happy Tree's Maple Water Cold-Brew, which is a coffee beverage that's made with a base of maple water.
Caffeinated Coconut Water
Harmless Harvest's Coffee Water is Equivalent to Half an Espresso Shot
Trend Themes
1. Flavored, Caffeinated Water Alternatives - The trend of flavored, caffeinated water alternatives is on the rise, offering a healthier and more natural way for consumers to hydrate and energize themselves.
2. Combining Natural Ingredients for Unique Beverages - The trend of combining natural ingredients, such as coffee and coconut water, to create unique beverage offerings has opened up opportunities for companies to provide innovative and refreshing drink options.
3. Hybrid Beverage Products - The trend of creating hybrid beverage products, like the Coffee Coconut Water, that combine the benefits of multiple ingredients or beverages, presents a disruptive innovation opportunity in the beverage industry.
Industry Implications
1. Beverage Industry - The beverage industry has the opportunity to capitalize on the demand for flavored, caffeinated water alternatives and create innovative and appealing products for health-conscious consumers.
2. Health and Wellness Industry - The health and wellness industry can explore the trend of combining natural ingredients to create unique beverage offerings that provide hydration, health benefits, and energy in a single bottle.
3. Organic and Fair Trade Industry - The organic and fair trade industry can leverage the trend of combining natural ingredients with ethical sourcing practices to create sustainable and socially responsible beverage options like Harmless Harvest's Coffee Coconut Water.