The times they are a-changing, as Bob Dylan once sang, and nothing proves that more than the Code.org video campaign. Featuring tech heavyweights such as Mark Zuckerberg and Bill Gates as well as celebrities like pop artist Will.i.am and basketball star Chris Bosh, it promotes computer programming classes in schools to get children familiar with the technical language that much sooner. Since the digital world is continuing to grow at an exponential rate, the Code.org video campaign shows how important it is to get new blood in the game.
The Code.org video campaign was directed by Lesley Chilcott, who is known for producing ‘An Inconvenient Truth’ and ‘Waiting for Superman.’ Describing it as a basic skill, the campaign focuses on the unmet demand for computer jobs.
Computer Programming Ads
The Code.org Video Campaign Features Will.i.am, Zuckerberg, Bosh and More
Trend Themes
1. Computer Programming Education - The Code.org video campaign highlights the importance of offering computer programming classes in schools, presenting an opportunity for companies to develop innovative educational platforms and resources.
2. Tech Influencers in Education - Featuring prominent tech figures like Mark Zuckerberg and Bill Gates, the Code.org video campaign showcases an opportunity for collaboration between tech influencers and educational institutions to further promote computer programming education.
3. Increasing Demand for Computer Jobs - The Code.org video campaign addresses the growing need for computer jobs and presents an opportunity for companies to develop new technologies and solutions that support and capitalize on this demand.
Industry Implications
1. Education Technology - The Code.org video campaign emphasizes the need for innovative educational tools and platforms, presenting an opportunity for the education technology industry to create solutions that enhance computer programming education.
2. Tech and Entertainment Partnerships - Featuring celebrities like Will.i.am and Chris Bosh, the Code.org video campaign showcases the potential for collaborations between the tech and entertainment industries to promote computer programming education and opportunities.
3. Tech Job Market - With the focus on unmet demand for computer jobs, the Code.org video campaign highlights an opportunity for companies in the tech job market to attract new talent by offering competitive positions and career growth opportunities.