Coca-Cola China recently launched the 'Coca-Cola Sleek Can' to provide an engaging way for consumers to interact with its product and packaging.
As part of a campaign, Coca-Cola China is taking people on a virtual journey across 23 cities—an experience that can only be had through one of the limited-edition cans illustrated by Israeli artist Noma Bar. The cans boast vibrant designs of residents, landmarks and more, each of which helps to communicate a sense of what gives each location its unique flavor.
The Coca-Cola Sleek Can offers a celebration of China and its people, giving consumers the chance to scan the collectible soda cans in order to unlock special animations. The beverage campaign is also being supported by billboards, print and film in partnership with tech company Baidu.
City-Celebrating Soda Cans
The Limited-Edition Coca-Cola Sleek Can Shares AR Experiences
Trend Themes
1. Augmented Reality Soda Cans - Using AR technology on soda cans creates unique, interactive experiences for consumers.
2. Localized Branding on Product Packaging - Creating product packaging that celebrates local landmarks and culture can help to creating a stronger brand connection with consumers.
3. Cross-industry Collaborations - Partnering with tech companies like Baidu can help to further expand the potential of a brand's marketing campaigns.
Industry Implications
1. Beverage Industry - Developing unique limited-edition packaging designs can help to create buzz and increase sales for beverage brands.
2. Art and Design Industry - Collaborating with artists and designers (like Noma Bar) can create visually stunning products that get noticed by consumers.
3. Technology Industry - Partnering with tech companies like Baidu has the potential to create innovative, engaging experiences for consumers and expand marketing possibilities.