This new Coca-Cola branding has been announced by the brand as part of an initiative to help streamline product appearances and make it more intuitive for shoppers to identify. The new branding comes as part of the brand's One Brand strategy that was previously launched back in 2016 and features a simplified design that is straightforward with no busy imagery. Instead, the branding only highlights a few simple colors and focuses on the brand's logos for consumers to easily spot on store shelves.
The new Coca-Cola branding is being launched with the new recipe for Coca-Cola Zero Sugar, which is already available in Europe and Latin America. The branding will launch globally throughout 2021 with the flavors to be converted over the course of 2022.
Updated Soda Branding Initiatives
This New Coca-Cola Branding is Simple and Straightforward
Trend Themes
1. Simplified Branding Initiatives - Opportunity for companies to rebrand with simpler and more straightforward designs that can help shoppers identify products easily.
2. The One Brand Strategy - Trend towards unified branding strategies that incorporate all products under one brand name across different flavors, ingredients, or varieties.
3. Focus on Iconic Logos - Companies can update their branding and highlight iconic logos to signal brand recognition to consumers.
Industry Implications
1. Beverage - Opportunity for beverage companies to update their branding and create simplified designs that will help shoppers identify their products on store shelves.
2. Consumer Goods - Opportunity for consumer goods companies to adapt to the streamlined branding trend and create simpler designs for their products.
3. Retail - Opportunity for retailers to benefit from simplified product branding by creating a more organized and intuitive shopping experience for customers.