Coca-Cola bottles are being used for more than just drinking lately. The world-renowned cola company is repurposing the bottles for its latest campaign called '2ndLives,' which is based out of Vietnam.
The campaign involves the launching of 16 new innovative bottle caps that allow bottles to be turned into a completely new object. Each re-invented bottle has a simple concept but is truly deemed useful -- especially in less prosperous countries like Vietnam.
The different functioning caps turn the bottles into things like a paintbrush, a water spray bottle, a pencil sharpener, a lamp and squeeze bottle. According to the soft drink giant, it will be giving away 40,000 of the caps in Vietnam and then move onto other countries, which have yet to be named.
Cola Bottle Tools
The 2ndLives Campaign Turns Empty Coca-Cola Bottles into Toys and Tools
Trend Themes
1. Upcycling - Opportunity for businesses to repurpose waste materials into new and innovative products.
2. Circular Economy - Opportunity to create a closed-loop system by reusing and recycling materials to reduce waste and minimize environmental impact.
3. Social Innovation - Opportunity to develop products that provide practical solutions to address social and economic challenges in less prosperous communities.
Industry Implications
1. Beverage - Beverage companies can explore innovative ways to repurpose packaging materials and create value-added products.
2. Consumer Goods - Consumer goods companies can adopt upcycling initiatives to transform waste materials into new and useful products.
3. Non-profit - Non-profit organizations can leverage the concept of 2ndLives campaign to address social and economic issues in developing countries.