Coca-Cola, which has since 2005 worked with other artists such as Daft Punk and Mika on exclusive 'Club Coke' bottles, has now released a limited edition Coca-Cola David Guetta bottle.
The exclusive Coca-Cola David Guetta bottle, which is part of a new campaign featuring the Grammy award-winning French music producer and DJ, features a vibrant look that pays tribute to nightlife culture. The aluminum bottle has a black and white photo of David Guetta against a red background, but the interesting thing about the new bottle is that it also glows in the dark. According to Popsop, it has a "luminescent twist, which allows it glow mysteriously in the semidarkness of [a] night club."
As for availability, the limited edition David Guetta bottle will only be available at the trendiest clubs in France, as well as some of the Monoprix (French retail chain) locations.
Music Producer Packaging
Coca-Cola David Guetta Campaign Includes Limited Edition Bottle
Trend Themes
1. Limited Edition Packaging - Opportunity for brands to collaborate with celebrities and artists to create exclusive and collectible product packaging.
2. Nightlife-inspired Design - Potential for brands to create packaging that captures the energy and aesthetic of nightlife culture, appealing to young, trend-conscious consumers.
3. Glow-in-the-dark Packaging - Innovative packaging that features luminescent elements for an engaging and attention-grabbing consumer experience, particularly in nighttime settings.
Industry Implications
1. Beverage Industry - Beverage companies can leverage limited edition packaging collaborations with popular artists to boost brand recognition, generate excitement, and drive sales.
2. Entertainment Industry - Opportunity for entertainers and celebrities to partner with brands for exclusive product collaborations, creating new revenue streams and expanding their influence.
3. Retail Industry - Retailers can capitalize on exclusive product releases, such as limited edition packaging, to attract customers, enhance brand perception, and drive foot traffic to their stores.