If you are someone who constantly worries about wearing white because you are a stain magnet, then put that stressor to rest by using Clorox for Colors. As their latest ad campaign shows, liquids and sauces will drip right through your clothing without leaving any casualties behind.
Hot on the heels of their last 2011 ad campaign, this Clorox for Colors ad campaign doesn't take such a literal stance as Trend Hunter Kamal Musharbash noted before. I do like that they decided to keep the symmetry by using the same food items from the last campaign in this one, which includes coffee, ketchup and ink.
Conceived by Dubai-based advertising agency DDB, the Clorox for Colors ad campaign is both subtle and clever.
Drip-Through Campaigns
The Clorox for Colors Ads Show Super Stain-Resistent Clothing
Trend Themes
1. Stain-resistent Clothing - The Clorox for Colors ads showcase the demand for stain-resistant clothing that can repel liquids and sauces.
2. Drip-through Technology - The Clorox for Colors ads highlight the potential for drip-through technology in textiles, offering a disruptive innovation opportunity in the clothing industry.
3. Subtle and Clever Advertising - The Clorox for Colors ad campaign demonstrates the effectiveness of subtle and clever advertising techniques in capturing consumer attention.
Industry Implications
1. Clothing - The demand for stain-resistant clothing showcased in the Clorox for Colors ads presents an opportunity for disruptive innovation in the clothing industry.
2. Textiles - The potential application of drip-through technology in textiles, as seen in the Clorox for Colors ads, creates disruptive innovation opportunities in the textile industry.
3. Advertising - The success of the subtle and clever advertising techniques used in the Clorox for Colors ad campaign offers valuable insights for the advertising industry.