Rowan, which describes itself as "the first clean beauty brand for dogs," launched a premium clean dog care collection that makes naturally derived solutions available to pet owners. The products were created as a result of working with a Board-Certified Veterinary Dermatologist and a chemist to determine the unique needs of a dog's coat and skin.
Made with human-grade, high-quality ingredients, the formulas are clean and free from harsh chemicals, sulfates, parabens, silicones and dyes. As there are different kinds of coats that need different kinds of care, Rowan offers solutions that are clean yet uncompromising when it comes to performance. The five-piece product collection includes The Fur Wash, The Hair Wash and innovative products like The Dry Shampoo.
Clean Dog Care Collections
Rowan Sets Itself Apart as the First Clean Beauty Brand For Dogs
Trend Themes
1. Clean Beauty for Pets - Disruptive innovation opportunity: Developing natural, clean beauty products specifically designed for animals.
2. Tailored Care for Different Coats - Disruptive innovation opportunity: Creating specialized pet care products that cater to the unique needs of different types of animal coats.
3. Human-grade Ingredients in Pet Care - Disruptive innovation opportunity: Introducing pet care products made with high-quality human-grade ingredients to provide safe and effective solutions for pet owners.
Industry Implications
1. Pet Care - Disruptive innovation opportunity: Revolutionizing the pet care industry by offering clean, human-grade products.
2. Beauty and Personal Care - Disruptive innovation opportunity: Expanding into the beauty and personal care industry by developing clean products for pets.
3. Chemical-free Product Market - Disruptive innovation opportunity: Capitalizing on the growing demand for chemical-free products by offering clean alternatives for pet care.