UNITE is a haircare brand inspired by backstage beauty preparation and on-the-go lifestyles, and the company offers consumers an alternative product to revitalize the look of locks that is a formatted spray clay shampoo called 7SECONDS REFRESHER. The shampoo is designed to be a day after washing substitute that is applied to dry hair to give it new life, body and volume. The product's main innovation is that it substitutes moisture-sucking powders for ultra fine clay for a much more natural look.
The 7SECONDS Refresher is engineered to be a quick grab-and-go product that revitalizes hair in seconds. The product contains ultra fine clay particles that absorb oil and grease to give hair a just washed look without the use of water. The spray formula targets both the hair follicle and the scale for an all-over clean.
Spray Clay Shampoos
The UNITE 7SECONDS Refresher is Made With Natural Minerals Rather Than Powder
Trend Themes
1. Spray Clay Shampoos - The trend of spray clay shampoos, like the UNITE 7SECONDS Refresher, is disrupting the traditional dry shampoo market by offering a more natural look and feel.
2. On-the-go Haircare - The trend of on-the-go hair products, such as the 7SECONDS Refresher, presents an opportunity for innovative haircare companies to cater to busy lifestyles and provide convenient solutions.
3. Natural Alternative to Dry Shampoo - The trend of using ultra fine clay instead of powder in products like the 7SECONDS Refresher offers a disruptive innovation opportunity for brands looking to provide natural alternatives to traditional haircare products.
Industry Implications
1. Haircare - The haircare industry can take advantage of the spray clay shampoo trend by developing their own line of innovative products that offer convenience and natural-looking results.
2. Beauty - The beauty industry can tap into the on-the-go haircare trend by creating multi-functional beauty products that cater to busy individuals looking for quick and convenient solutions.
3. Cosmetics - The cosmetics industry has an opportunity to disrupt the dry shampoo market by incorporating ultra fine clay into their existing product lines, offering a more natural and effective alternative.