CitizenM hotel recently opened its doors in the heart of New York city's Times Square. Based in Amsterdam, the hospitality chain is a symbol of movement and is aimed at a clientele of travelers and entrepreneurs with a passion for technology.
The hotel features a do-it-yourself check-in and is home to 230 rooms that are equipped with "enough gadgets and functionality to satisfy even the most demanding geek." In addition to its tech-themed rooms, CitizenM hotel features a vast lobby space that is visually striking and over-the-top.
Inspired by David LaChappelle and Daido Moriyama imagery, the lobby is adorned with a Julian Opie original and features furnishings from Vitra. The luxe hospitality space marries aesthetics with efficiency and encourages its tech-savvy users to enjoy all of its unique amenities.
Tech-Centered Accommodation
The CitizenM Hotel Design
Trend Themes
1. Tech-centered Hospitality - Disruptive innovation opportunity: Develop hotels that cater specifically to tech-savvy travelers, offering advanced gadgets and functionality.
2. Do-it-yourself Check-in - Disruptive innovation opportunity: Create self-service check-in systems for hotels, reducing the need for front desk staff and streamlining the process.
3. Tech-themed Rooms - Disruptive innovation opportunity: Design hotel rooms that incorporate cutting-edge technology and gadgets, providing a unique and immersive experience for guests.
Industry Implications
1. Hospitality - Disruptive innovation opportunity: Integrate technology into guest experiences, from self-check-in kiosks to in-room smart devices and personalized digital amenities.
2. Interior Design - Disruptive innovation opportunity: Collaborate with artists and designers to create visually striking and tech-infused spaces that enhance the overall guest experience.
3. Travel Goods and Gadgets - Disruptive innovation opportunity: Develop and promote innovative travel products and gadgets that appeal to tech-savvy travelers, such as portable chargers, smart luggage, and travel-friendly tech accessories.