Victor Koroma is a photographer who took discarded cigarette packs and transformed the clean labels into beautiful messes. In an act to turn ordinary advertising images of brand logos into more interesting pieces of art, he used droplets of coffee, tea and wine to smudge the package ink. By blurring the lines on the packaging, he also blurred the lines between generic advertisements and artistic expression.
This collection of art titled 'A Beautiful Mess' completely transforms cigarette packs into upcycled pieces of art. Each drop of water looks intentionally placed to create a beautiful mess of watercolors atop a crisp label.
Each artwork uses different packs including Marlboro to Parliament, which means each work is infused with different colors that create a variety of interesting pieces in the collection.
Upcycled Cigarette Art
Victor Koroma Redesigned Discarded Cigarette Packs into Elegant Art
Trend Themes
1. Upcycled Packaging Art - Exploring the potential of transforming discarded packaging materials into unique and artistic creations.
2. Blurring Advertising and Art - Exploring how merging generic advertisements with artistic expression can create captivating visual experiences.
3. Watercolor Ink Smudging - Discovering new techniques, such as using coffee, tea, and wine droplets to smudge ink, to create visually striking artwork on packaging.
Industry Implications
1. Art & Design - Embracing the unconventional use of discarded materials to create innovative and visually appealing artwork.
2. Packaging Design - Exploring opportunities to transform packaging into a canvas for artistic expression, redefining brand visuals.
3. Advertising & Marketing - Adopting creative techniques, like watercolor ink smudging, to blur the boundaries between traditional advertisements and artistic expression.