The Chupa Chups Fr-ooze Pop is a new addition to the brand's portfolio that's focused on providing a different kind of textural experience for candy fans to enjoy. The product features a wand-like packaging that holds the lollipop within that will ooze candy gel when desired to offer an additional burst of sweet flavor. The lollipop product comes in three flavors to choose from including Blueberry, Strawberry and Tropical, and are arriving in the UK at a suggested price point of £1.
Brand Manager Kate Kowe commented on the new Chupa Chups Fr-ooze Pops saying, "We are delighted to be expanding the Chupa range with the introduction of our latest innovation. This super-fun product blends fruity flavour with the novel experience of the candy gel oozing down the lollipop to create the ‘fr-ooze’ taste sensation!"
Gel-Infused Lollipops
The Chupa Chups Fr-ooze Pop Features Liquid Candy Within
Trend Themes
1. Textural Candy - There is disruptive innovation opportunity here for candy companies to create new products that focus on a unique textural experience for consumers to enjoy.
2. Liquid-filled Candy - The popularity of the Chupa Chups Fr-ooze Pop presents an opportunity for candy companies to create their own liquid-filled products.
3. Novelty Packaging - The wand-like packaging of the Chupa Chups Fr-ooze Pop shows potential for candy companies to create unique and engaging packaging experiences for consumers.
Industry Implications
1. Confectionery - The confectionery industry has an opportunity to explore new candy products that focus on texture and flavors.
2. Packaging - Companies in the packaging industry can innovate and create packaging designs that add an interactive element to candy products.
3. Food and Beverage - The use of liquid-filled candy can be applied across the food and beverage industry to create new and exciting products for consumers.