Chobani is expanding into new categories with the launch of ready-to-drink Chobani Coffee, which features varieties that are enhanced with the brand's own oat milks and dairy creamers. Made with a base of coffee from single-origin 100% Arabica beans, the beverages tap into the ever-expanding ready-to-drink coffee category. Fans of the brand can choose from varieties like Cold Brew Pure Black, which is free from sugar and dairy, as well as Cold Brew with Oatmilk and Cold Brew with Sweet Creamer.
As Peter McGuinness, President and COO of Chobani, identifies, the all-new Chobani Coffee is "geared for the passionate coffee drinker looking for cold-press brews who love the added taste of creamers made from farm fresh milk and oat milk."
Creamy Infused Cold Brews
Chobani Coffee Feature the Brand's Oat Milks and Dairy Creamers
Trend Themes
1. Plant-based Cold Brews - There is an opportunity for companies to innovate by creating more plant-based cold brew options to cater to the growing demand for dairy-free and vegan products.
2. Customizable RTD Coffee - An opportunity exists for brands to create customizable ready-to-drink coffee that allows customers to choose their own creamers and sweeteners for a more personalized experience.
3. Sustainable Coffee Packaging - Brands can innovate by developing sustainable packaging for ready-to-drink coffee products, as environmentally-conscious consumers seek out more eco-friendly options.
Industry Implications
1. Dairy Industry - The dairy industry can explore opportunities to innovate by developing alternative plant-based creamers to cater to changing consumer preferences.
2. Coffee Industry - The coffee industry can explore opportunities to innovate by developing custom blends and flavors for ready-to-drink coffee to cater to diverse consumer preferences.
3. Packaging Industry - There is an opportunity for the packaging industry to innovate by developing more sustainable and biodegradable packaging materials for ready-to-drink coffee products.