For a limited time only, Starbucks Japan is introducing a Hojicha Tea Latte as part of its Chilled Cup series. The ready-to-drink lattes can be found at convenience stores around the country this summer and they share a different kind of green tea. There are many different kinds of green tea and most products that include green tea as an ingredient are marketed with a green color. Since hojicha is made by slow-roasting green tea leaves before steeping them, the beverage has a red-brown color and a richer, earthier and smokier aroma.
The Hojicha Tea Latte beverage, packaged in an orange cup, offers the benefits of green tea without the bitterness traditionally associated with some types of the popular tea, such as matcha. The sweet and smoky beverage comes with a straw of its own, so that it's ready to sip.
Ready-to-Drink Chilled Latte Cups
Starbucks' Chilled Cup Series in Japan Has a Hojicha Tea Latte
Trend Themes
1. Chilled Ready-to-drink Beverages - Opportunities for brands to offer convenient and innovative ready-to-drink beverages for busy consumers.
2. Unique Tea Blends - Opportunities exist for companies to introduce unique tea blends that offer different flavors and aromas to consumers.
3. Alternative Health Beverages - Opportunities for brands to capitalize on the growing trend of consumers seeking out healthier beverage options.
Industry Implications
1. Beverage Manufacturing - Opportunities for companies to lead in the manufacturing of ready-to-drink beverages, offering innovative products to meet growing consumer demands.
2. Convenience Store Retail - Opportunities for convenience stores to capitalize on the growing demand for ready-to-drink beverages by offering a wider variety of options to meet consumer preferences.
3. Health Food and Beverage Retail - Opportunities for companies to offer healthy beverage options to cater to the growing demand for alternative health beverages and healthier lifestyle choices.