These ads for the Los Pisingos Adoption Center really deliver the bold and important message that there are too many children who have to look after themselves due to the absence of parents. The images used to portray the message are incredibly effective by using the children’s own hands to feed, comb their hair, tuck themselves into bed and help with homework. All four ads touched my heart, hopefully they will increase the adoption rates in Los Pisingos. In my opinion, these ads are award winning.
The ads were created by advertising agency Sancho BBDO, Bogotá, Colombia with creative direction by Hugo Corredor and Giovanni Martinez. Copywriting is by Juan Gomez and photography by German Rojas.
Self-Caring Children
Los Pisingos Adoption Center Shows Reality in Colombia
Trend Themes
1. Self-caring Children - The trend of self-caring children highlights the need for disruptive innovation in parenting techniques and support systems for children who lack parental care.
2. Child Adoption - The trend of child adoption points towards the need for disruptive innovation in adoption processes and policies to help more children find loving homes.
3. Cause Marketing - The trend of cause marketing encourages companies and organizations to use their platforms to highlight and support social causes, presenting a disruptive innovation opportunity to create more impactful and purposeful marketing campaigns.
Industry Implications
1. Child Welfare - The child welfare industry can benefit from disruptive innovation in the form of improved support systems, technology, and policies to better serve children in need of care.
2. Advertising and Marketing - The advertising and marketing industry has the opportunity to utilize cause marketing to raise awareness and drive action towards important social issues, creating a positive impact on society while benefitting their own brand reputation.
3. Social Services - The social services industry can benefit from disruptive innovation in the form of more efficient and effective processes to help more children find loving homes through adoption.