Taco Bell is no stranger to hybrid dishes and its new Chicken Enchilada Grilled Cheese Burrito is perhaps it's greatest culinary crossover yet.
Taco Bell is currently testing a new Chicken Enchilada Grilled Cheese Burrito at select locations in the Cleveland, Ohio area. This culinary mashup is a cross between several different dishes and contains grilled white-meat chicken, seasoned rice, Taco Bell's signature three-cheese blend, crunchy red tortilla strips, enchilada sauce, and reduced-fat sour cream. The whole thing is then wrapped up in a flour tortilla with even more blend grilled on the outside. The result is a saucy and cheesy creation, with all your favorite burrito fillings.
The new Chicken Enchilada Grilled Cheese Burrito is just one of several new menu items Taco Bell is currently testing.
Saucy Grilled Cheese Burritos
Taco Bell is Testing a Chicken Enchilada Grilled Cheese Burrito
Trend Themes
1. Hybrid Dishes - There is an opportunity for other fast food restaurants to create innovative mashups of different dishes, similar to Taco Bell's Chicken Enchilada Grilled Cheese Burrito.
2. Saucy Wraps - Saucy wraps could become a popular fast food trend, as seen with Taco Bell's new Chicken Enchilada Grilled Cheese Burrito.
3. Grilled Cheese - Grilled cheese sandwiches could become even more versatile as a base for other dishes, like the Chicken Enchilada Grilled Cheese Burrito from Taco Bell.
Industry Implications
1. Fast Food - Fast food restaurants could look to introduce more innovative and creative menu items to capitalise on the success of dishes like the Chicken Enchilada Grilled Cheese Burrito from Taco Bell.
2. QSR - Quick Service Restaurants could roll out more experimental menus to attract younger, food adventurous consumers in the same way Taco Bell is testing innovative dishes like the Chicken Enchilada Grilled Cheese Burrito.
3. Cheese - Cheese producers could market their cheese as a versatile ingredient in creating innovative and creative dishes like Taco Bell's Chicken Enchilada Grilled Cheese Burrito.