Chevrolet and Microsoft Advertising have teamed up to produce a multiscreen ad campaign for the newest Chevrolet Volt electric car.
Using Kinect for Xbox 360, consumers will be able to test drive a Chevrolet Volt using 'Kinect Joy Ride,' the first controller-free racing game developed by Microsoft Game Studios. Gamers will be able to drive an actual Chevrolet Volt in the game and feel the turns and speed just like a physical test drive.
Multiscreen Car Campaigns
The Chevrolet and Microsoft Advertising Collaboration
Trend Themes
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Multiscreen Ad Campaigns — Opportunity to create immersive and interactive ad campaigns across multiple screens for enhanced consumer engagement.
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Controller-free Gaming — Potential for developing new games and experiences that don't require traditional controllers, leveraging technologies like Kinect for Xbox 360.
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Virtual Test Drive Experiences — Disruptive innovation opportunity to allow consumers to virtually test drive products, providing a realistic experience without the need for physical vehicles.
Industry Implications
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Automotive — Automakers can leverage multiscreen ad campaigns and virtual test drive experiences to showcase their vehicles in an engaging and innovative way.
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Gaming — Game developers can capitalize on the trend of controller-free gaming by creating new games and experiences that make use of technologies like Kinect for Xbox 360.
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Advertising — Advertising agencies and marketers can explore multiscreen ad campaigns as a way to deliver impactful and immersive brand experiences to consumers.