This year for Easter, So Wrong It's Nom teamed up with an independent cheese company, Wildes Cheese, to produce a cheese egg.
The 'Cheester Egg,' as it has been dubbed, serves as a replacement for chocolate Easter eggs that are commonly served and eaten around this time of year. The handmade solid egg-shaped cheese is made from a solid cheese that is said to be hard and crumbly, yet creamy, with a sharp flavor. The egg is being sold individually in the UK, as well as part of a festive hamper filled with treats for the holiday.
So Wrong It's Nom is also behind the Cheese Advent Calendar for Christmas, which also became a viral sensation online.
Solid Cheese Eggs
So Wrong It's Nom Released 'The Cheester Egg' for Easter
Trend Themes
1. Cheese Easter Eggs - Creating alternative products to traditional Easter treats, such as solid cheese eggs, provides unique and disruptive options for holiday celebrations.
2. Artisanal Collaborations - Collaborating with independent producers, like So Wrong It's Nom teaming up with Wildes Cheese, offers opportunities for innovative and eclectic food creations.
3. Viral Food Products - Creating viral food products, like the Cheese Advent Calendar and the Cheester Egg, can generate buzz and excitement for brands in the food industry.
Industry Implications
1. Food and Beverage - The food and beverage industry can capitalize on the trend of creating alternative holiday treats, and collaborate with artisanal producers to offer unique and innovative products.
2. Easter and Holiday Decor - Easter and holiday decor industries can explore incorporating alternative treats, like solid cheese eggs, into their product offerings to cater to consumers looking for non-traditional options.
3. Social Media Marketing - Social media marketing industry can leverage the popularity of viral food products, like the Cheese Advent Calendar and the Cheester Egg, to create engaging and shareable content for brands in the food sector.