At a time when people want to bring things into their lives that will provide comfort, Taco Bell is offering the epitome of comfort food—the grilled cheese sandwich—in the form of a new cheese burrito. Cheese lovers will be pleased to hear that the Grilled Cheese Burrito boasts cheese on the inside and outside and the product is being touted as "Taco Bell's cheesiest new menu item of the year."
Inspired by the classic grilled cheese sandwich, the three-cheese burrito boasts fillings like beef or beans for vegetarians, seasoned rice, crunchy red strips, chipotle sauce and reduced-fat sour cream, all within a warm flour tortilla. For a limited time, the Grilled Cheese Burrito is being introduced at participating locations across the US, and it can be ordered individually or as part of a box.
Grilled Cheese Burritos
Taco Bell's Newest Burrito is Cheesy Inside and Out
Trend Themes
1. Comfort Food Reinvention - As people seek comfort during uncertain times, there is an opportunity to reimagine classic comfort foods into new and innovative menu items, such as Taco Bell's Grilled Cheese Burrito.
2. Cheese Frenzy - The popularity of cheese with consumers presents an opportunity for food companies to create cheese-centric products, such as the Grilled Cheese Burrito, which boasts cheese on the inside and outside.
3. Limited Time Offerings - By introducing limited time menu items like the Grilled Cheese Burrito, fast food restaurants have the opportunity to create buzz and drive traffic to their stores.
Industry Implications
1. Fast Food Industry - The fast food industry has the opportunity to capitalize on the popularity of cheese and comfort food by introducing new and innovative menu items like the Grilled Cheese Burrito.
2. Food Innovation Industry - The popularity of limited time menu offerings presents an opportunity for the food innovation industry to create new and unique comfort food items, such as the Grilled Cheese Burrito, that will generate consumer excitement and drive sales.
3. Convenience Food Industry - In an age where convenience is king, the convenience food industry has the opportunity to create cheese-centric products that are easy to prepare and satisfy consumers' desire for comfort food, such as the Grilled Cheese Burrito.