Borden kicked off the holiday season earlier than usual this year, introducing 55 Days of Cheesemas, and a cheese advent calendar to go with it, around Thanksgiving. To support the Let There Be Cheese digital social campaign, Borden worked with carver Paul Dever, won Food Network’s 2019 Outrageous Pumpkins reality contest. The sculpture comes in at over 100 pounds and it has 55 cheese doors, all of which are entirely carved out of cheese.
Creating the cheese advent calendar was a unique challenge, as it required Dever to build a portable cooling room to work with the edible material. Behind the doors of the advent calendar, Borden shares treats, recipes and other fun surprises as it counts down the last few days remaining in the year on social media.
Carved Cheese Advent Calendars
Borden Created a Festive Sculpture with 55 Cheese Doors
Trend Themes
1. Festive Food Sculptures - Food companies can collaborate with artists to create unique and memorable sculptures made entirely of their food products, giving customers an interactive and festive experience.
2. Interactive Social Media Campaigns - Businesses can create social media campaigns with interactive elements, like surprise treats and recipes, helping to increase customer engagement and build brand awareness.
3. Edible Advent Calendars - Companies can create edible advent calendars to engage customers during the holiday season, featuring a variety of their products for customers to try over the course of December.
Industry Implications
1. Food and Beverage - Food and beverage companies can leverage the trend of creating festive food sculptures and engaging social media campaigns to build brand awareness and boost sales during the holiday season.
2. Marketing and Advertising - Marketing and advertising agencies can design interactive social media campaigns and edible advent calendars for their clients, helping to increase customer engagement and build brand loyalty.
3. Event Planning and Catering - Event planning and catering companies can offer customized edible advent calendars for corporate holiday parties and events, providing a unique and festive experience for guests.