Cadillac Fairview (CF), the Canadian commercial real estate company, recently announced its commitment to joining 'Canada United,' a nationwide initiative by the Royal Bank of Canada (RBC) to support local, Canadian businesses. The movement encourages Canadians to shop and dine locally to help boost the economy.
"From local designers and businesses to national brands big and small, it's extremely important that we continue to foster relationships and make meaningful connections between brands and shoppers across our national retail portfolio," said Jose Ribau, Executive Vice President, Digital & Innovation, Cadillac Fairview. "The Canada United movement comes during a critical time when local businesses need our support and we're proud to collaborate with RBC to extend our commitment and find new opportunities to help accelerate business recovery."
In addition to the Canada United initiative, CF is also offering Canadians a chance to win one of 50 $5,000 prizes for a total of $250,000 going back into the retail economy. This, paired with RBC’s $250,000 commitment of funding and prizes, means businesses nationwide can benefit from $500,000 of consumer spending.
To promote the experience, CF created a 40-foot wide Inspiration Wall at the Toronto Eaton Centre from August 28th to August 29th. The wall was developed in partnership with local artist Meaghan Claire Kehoe to "visually showcase what it means to support local business."
Canadian Economy-Supporting Partnerships
CF and RBC Help Canadian Retail Sector Recover
Trend Themes
1. Supporting Local Businesses - Promoting initiatives like 'Canada United' and offering financial incentives to consumers can help boost the local economy and support businesses during challenging times.
2. Collaborative Partnerships - Partnerships between commercial real estate companies like Cadillac Fairview and financial institutions like RBC can create synergies and provide innovative solutions to support the retail sector.
3. Artistic Brand Engagement - Integrating art and visual experiences into marketing campaigns, such as CF's Inspiration Wall, can create unique and memorable ways to connect with consumers and promote local businesses.
Industry Implications
1. Commercial Real Estate - Collaborating with other industries, supporting local businesses, and implementing innovative strategies can help commercial real estate companies like Cadillac Fairview navigate challenging economic conditions.
2. Financial Services - Financial institutions like RBC can play a crucial role in supporting the retail sector by providing funding, incentives, and partnerships to stimulate economic recovery and consumer spending.
3. Retail - Engaging in partnerships, promotional campaigns, and art-focused initiatives can help retail businesses recover from economic challenges and attract customers through unique experiences.