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De Castelli's Celato Storage Blends with the Wall

The Celato Storage is full of character. First of all, it doesn’t appear to be what it actually is. Named after the Italian word meaning "concealed," the Celato Storage hides its true nature through its deceptive design. The misaligned drawers actually look like wood panels simply protruding from the wall uniquely. These wood panels have even been treated in such a ways as to give it an aged look, fooling passersby that it has been in existence for a lot longer than it actually has.

Designed by De Castelli, the Celato Storage towering presence is very masculine, yet entirely chic. Perfect for both men and women, it would give a living space a loft-like feel. Available in copper, acid-etched iron and acid-etched brass, the drawers are made out of birch.
Trend Themes
1. Concealed Storage - The trend of concealed storage offers opportunities for disruptive innovation in furniture design, allowing for unique and innovative ways to hide and blend storage solutions with the environment.
2. Deceptive Design - The trend of deceptive design opens up disruptive innovation opportunities in creating furniture and products with visually surprising and unconventional appearances that challenge traditional expectations.
3. Aged Look - The trend of creating furniture with an aged look provides disruptive innovation opportunities in developing materials and finishes that mimic natural aging processes, giving products a unique and vintage appeal.
Industry Implications
1. Furniture Design - The furniture design industry can explore new ways to integrate concealed storage and deceptive design elements into their product offerings, giving customers versatile and visually appealing furniture solutions.
2. Decor and Interior Design - The decor and interior design industry can leverage concealed storage and deceptive design trends to create spaces that are both functional and visually striking, offering customers innovative and stylish storage solutions.
3. Material and Finish Manufacturing - The material and finish manufacturing industry can research and develop new techniques to create aged-look materials that mimic natural aging processes, catering to the growing demand for vintage-inspired furniture and products.

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