Italian shoemaker Casbia works with American sportswear label Champion to deliver two footwear models in six new colorways for the Spring/Summer 2018 season. The collaborative two-piece range is comprised of the AWOL ATLANTA silhouette and the VELOCE ATL model. The AWOL ATLANTA is a hybrid piece inspired by the 90s and is available in three tones. The pair is crafted in Italy and has stonewashed leather materials as its uppers. There are also adjustable double lace systems influenced by paratrooper footwear. Additional accents are the YKK zipper enclosures and python-rubber outsoles.
The VELOCE ATL sneakers are a reinterpreted version of the Champion trainers from the 90s, created to be a performance shoe whilst still serving its purpose as a casual sneaker. It is constructed from Italian calf leather across its uppers and it also rests on top of python-rubber outsoles.
Stonewashed Leather Sneakers
Casbia and Champion Unveil Two New Footwear Models for SS18
Trend Themes
1. Hybrid Footwear - Creating shoes that combine elements from different styles and eras, like the AWOL ATLANTA sneakers, offers disruptive innovation opportunities in the sneaker market.
2. Reinterpretation - Taking inspiration from classic designs, such as the VELOCE ATL sneakers, and reimagining them with modern materials and technology can lead to disruptive innovation in the footwear industry.
3. Luxury Sportswear - The collaboration between Casbia and Champion demonstrates the potential for combining high-end materials, like stonewashed leather, with sportswear designs, presenting disruptive innovation opportunities in the fashion industry.
Industry Implications
1. Footwear - Exploring new materials, innovative designs, and performance-enhancing features in the footwear industry can lead to disruptive innovation opportunities.
2. Fashion - Bridging the gap between luxury and sportswear in fashion, as seen in the Casbia and Champion collaboration, opens up disruptive innovation possibilities for brands in the industry.
3. Design - Incorporating unique design elements, such as adjustable double lace systems and python-rubber outsoles, into products presents disruptive innovation opportunities for designers in various industries.