People might not realize that the properties of beer can be used in other capacities, but that's exactly what the Carlsberg Beer Beauty ad campaign is here to show. Turning the beloved brand into a beauty collection, this campaign educates drinkers on the other benefits of such ingredients as barley hops and yeast. For instance, they contain vitamin b and silicium, both of which have beautifying properties for hair and skin.
Conceived and executed by CP+B, an ad agency based in Copenhagen, Denmark, the Carlsberg Beer Beauty ad campaign is a unique one. The collection boasts a shampoo, condition and body lotion. Each bottle contains 500ml freeze-dried Carlsberg lager. Although the branding is familiar, the presentation does fit a more typical beauty product.
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