The legendary brand Carhatt Vineyards sought a drastic package redesign for the company's line of premium wines. With the help of design firm Mark Oliver Inc., the brand accomplished just that. The vibrant label design pops against the otherwise understated bottle. Appearing in punchy hues of pink, orange and yellow, these clever illustrations set the mood for the wine housed inside.
Each of the wines' flavor profile is illustrated by a different animal. Inspired by traditional weathervanes, this vintage nod to tracking weather systems ties the brand to its historic origins. As with the variety of animals represented, each bottle of wine carries a different wind direction. The cabernet sauvignon is infused with a westerly breeze, while the rose boasts a northbound direction.
Colorful, clever and oddly traditional, the Carhatt Vineyards packaging redesign is clever and unforgettable.
Wind-Blown Animal Labels
Carhatt Vineyards Sports Packaging Design Inspired by Weathervanes
Trend Themes
1. Package Redesign - The Carhatt Vineyards packaging redesign showcases the opportunity for brands to create eye-catching and memorable packaging designs.
2. Flavor Profile Illustrations - Using different animals to represent the flavor profiles of wines presents an opportunity for brands to create unique and engaging labels.
3. Vintage-inspired Design - The use of vintage weathervanes as inspiration for packaging design highlights the trend of incorporating nostalgic elements into modern branding.
Industry Implications
1. Wine Industry - The Carhatt Vineyards packaging redesign demonstrates how innovation in packaging design can help wine brands stand out in a crowded market.
2. Graphic Design Industry - The creative and visually striking label design of Carhatt Vineyards presents opportunities for graphic designers to bring unique and innovative concepts to packaging projects.
3. Premium Consumer Goods Industry - The use of vibrant colors and clever illustrations in the Carhatt Vineyards packaging redesign showcases how premium brands in various industries can differentiate themselves through visually appealing packaging.