M&M's introduces another new option to its roster with the Caramel Cold Brew flavor option that brings a new angle to the classic chocolate. The flavor is led by smooth coffee flavors with a sweet and chewy caramel inside. All of this is covered by the notable M&M's milk chocolate and delicious colorful candy shell.
With this, the brand also has a new character, Purple, which is the flavor's ambassador. Speaking about the new option, Allison Miazga-Bedrick, Mars Wrigley's Senior Marketing Director states, "More and more coffee drinkers are exploring new flavor combinations, with cold brew ranking as one of Gen Z’s most purchased drinks. Mars’ M&M’S brand decided to tap into the booming cold brew coffee scene and pair it with a confectionary favorite – caramel."
Not on front page