The can packaging for Kiss Cider was recently redone by The Division, reiterating the classic way that the ciders are produced as well as the fun and bubbly qualities to the drink.
Kiss Cider is brewed by Saku in Estonia, which is part of the Carlsberg Group. The light alcoholic drinks are made from natural juice and apple wines, represented in the charming leafy illustrations on each can that look as though they were drawn on by hand. The naturally pure flavors like apple, pear, blueberry-raspberry and peach, aren't given any complicated names, showing that there's a purity to each of the drinks. Saku describes its drinks as "happy and friendly by nature," which definitely comes across in this uplifting cider packaging.
Leafy Cider Packaging
Kiss Cider's Can Packaging is Fresh, Fun & Fruity
Trend Themes
1. Hand-drawn Illustrations - Opportunity for artists to create unique hand-drawn packaging designs for various products.
2. Natural and Pure Flavors - Potential for food and beverage companies to promote products with simple, transparent and natural flavor profiles.
3. Lighthearted and Friendly Branding - Branding opportunity for companies to develop cheerful and approachable brand identities.
Industry Implications
1. Alcoholic Beverages - Innovative packaging designs can rejuvenate the alcoholic beverage industry and attract new consumers.
2. Art and Design - Growing demand for unique, hand-drawn illustrations presents opportunities for artists and designers to collaborate with various industries.
3. Food and Beverage - Brands can capitalize on the trend of natural and pure flavors to cater to health-conscious consumers.