Campus dining is associated with being rather dull and basic, but Aramark is making waves in the market for upscaling the experience to be more in-line with what Gen Z students are looking for.
Implementing world-class chefs, dietitians and nutritionists, Aramark is focusing on sustainability, locally grown food, a heightened sense of customization and, above all, convenience.
Consumers that fall in the category of Generation Z are already in or heading to post-secondary institutions. As such, Aramark is helping to craft the campus dining experience to be more in-line with what they generation is looking for in food and beverage.
Aramark currently serves 500 campuses at universities and colleges across the United States and Canada, and is continuing the process of creating the "campus culinary" experience.
World-Class Campus Cuisines
Aramark is Upscaling Campus Dining Experiences for Generation Z
Trend Themes
1. Upscaling Campus Dining - Aramark is transforming campus dining experiences for Generation Z by implementing world-class chefs, sustainability, and customization.
2. Sustainability in Food Service - Aramark is focusing on sustainability by using locally grown food and integrating dietitians and nutritionists in campus dining experiences.
3. Convenient Campus Dining - Aramark is prioritizing convenience in campus dining experiences to cater to the needs of Generation Z students.
Industry Implications
1. Food Service - The food service industry can benefit from incorporating world-class chefs, sustainability practices, and convenience in campus dining experiences.
2. Higher Education - Higher education institutions can enhance the student experience by partnering with Aramark to provide upscale, sustainable, and convenient campus dining options.
3. Hospitality - The hospitality industry can explore opportunities for collaboration with Aramark to elevate dining experiences at universities and colleges, focusing on sustainability and customization.