Camo is a contemporary Italian label. These photos from their Spring/Summer 2010 lookbook are kind of creepy. The combination of wrapped head and candy-striped socks is slightly off-putting (depending how you look at it).
They make me wonder who that man is and what is he doing with that horse? I sure hope that the horse is okay. Oh well, at least the man is nicely dressed.
Implications - Many individuals are caught up in busy lifestyles, and thus, are looking for a sense of escape in the products they buy. Products that use emotional appeal or historic elements take customers away from the constraints of everyday life and appeal to a variety of individuals.
Curious Equestrian Lookbooks
Haute Face Hiding in Camo Spring/Summer 2010
Trend Themes
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Escape Products — Busy lifestyles lead to demand for products that offer a sense of escape from everyday constraints.
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Emotional Appeal Products — Products that use emotional appeal or historic elements can appeal to customers looking for a sense of escape.
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Historic Products — Products that incorporate historic elements can offer a sense of escape and appeal to individuals looking to connect with the past.
Industry Implications
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Fashion Industry — The fashion industry can offer consumers a sense of escape and emotional appeal through the use of unique designs and historic elements.
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Tourism Industry — The tourism industry offers individuals a chance to escape from everyday life and connect with the past through travel to historic destinations.
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Entertainment Industry — The entertainment industry can offer individuals a sense of escape through movies, TV shows, and other forms of media that feature emotional appeal or historic elements.