As part of its ongoing Artists Series, Umami Burger has reached out to social media star Cameron Dallas to create a delicious new burger. In the past, the brand has collaborated with well-known stars such as actress Mindy Kaling and food presenter Alton Brown to create specialty creations inspired by the celebs. Now the brand is reaching out to some younger stars in an effort to connect with millennials and Generation Z.
The Cameron’s Dallas BBQ Burger is an exclusive burger created by Dallas himself, who is best known for his Vine videos. To capture Dallas' unique sense of humor and playful personality, Umami Burger helped the star come up with a gourmet burger made with a beef patty, miso-maple bacon, sharp cheddar cheese and tempura serrano peppers. The entire burger is then smothered in a savory BBQ sauce and served on a Portuguese-style bun.
Not only is the influencer-inspired burger delicious, but a dollar from each burger sold will also go directly to the Children’s Hospital Los Angeles.
Social Media Star Burgers
Umami Burger Has Teamed Up with Cameron Dallas to Create a New Burger
Trend Themes
1. Social Media Star Collaborations - This trend showcases the opportunity for brands to collaborate with social media influencers to create unique and appealing products.
2. Connecting with Millennials and Generation Z - Brands can leverage collaborations with young stars to connect with younger demographics and increase brand relevance.
3. Charitable Food Partnerships - The rising trend of food collaborations that also support a charitable cause presents opportunities for brands to make a positive social impact.
Industry Implications
1. Food and Beverage - Food and beverage brands can tap into the trend of influencer collaborations to create limited edition products and boost brand awareness.
2. Social Media Marketing - Social media marketing agencies can help brands navigate the landscape of partnering with influencers and create innovative campaigns that resonate with younger generations.
3. Non-profit Organizations - Non-profit organizations can explore partnerships with food brands to create co-branded products that raise funds for charitable causes while also benefiting from increased exposure.