Second Cup Coffee started up in Toronto in an effort to compete with the world's favourite latte local - Starbucks Coffee. It's been a few years, and they haven't even come close to capturing as many fans, but they aren't giving up their efforts.
Starbucks didn't stop at selling merchandise in their stores, and neither has Second Cup. Liquor stores sell Starbucks Liquor, grocery stores and gas stations have bottled Starbucks frappucinos is their fridges. Now Second Cup has launched their line of granola bars in deliciously appropriate Vanilla Latte and Moccaccino flavours.
At 140 calories, it's a lot easier on the waist-line than some of the tasty temptations Starbucks offers - a whopping 460 calories for a single macadamia cookie. Yikes!
The mind of a die-hard Starbucks fan can't be changed, however... I would know!
Second Cup doesn't even have a hot drink vending machine yet!
Caffeinated Competition
Second Cup's Cafe Delights Bars VS Starbucks Liquor
Trend Themes
1. Cafe-inspired Snacks - Disruptive innovation opportunity: Create and market a line of snack products that draw inspiration from popular coffee chain beverages.
2. Healthy Snacks with Unique Flavors - Disruptive innovation opportunity: Develop healthy snack options with bold and unique flavors that appeal to consumers' taste buds.
3. Vending Machine Innovation - Disruptive innovation opportunity: Create technologically advanced vending machines that dispense hot drinks as well as food items, providing a modern and convenient solution for busy consumers.
Industry Implications
1. Snack Food Industry - Disruptive innovation opportunity: Partner with coffee chains to produce snack products that appeal to their customer base and expand the product offerings in both industries.
2. Healthy Food Industry - Disruptive innovation opportunity: Develop a line of snack products that cater to health-conscious consumers and utilize trendy flavors for a unique appeal.
3. Vending Machine Industry - Disruptive innovation opportunity: Create and manufacture vending machines with advanced technology and multiple dispensing options to accommodate a wider range of food and beverage options for consumers.