Some people need a little extra kick in the morning, but for those who need a turbo-charged punch to the face, there's the extra caffeinated coffee with the appropriate title of 'Death Wish.'
While you might think that naming any product 'Death Wish' would be a poor marketing move, anyone who's looking for an extraordinarily caffeinated coffee also should know what they're getting into. Just how wired will this caffeinated coffee make you? Well, the makers claim that 'Death Wish' contains up to 200 percent more caffeine than your average coffee shop concoctions. Despite the aggressive marketing and questionable health risks with this product, 'Death Wish' is certified organic and fair trade medium roast. The coffee is only available via direct shipping from the Death Wish Coffee website.
Intensely Caffeinated Coffee
Death Wish is Packed with 200 Percent More Caffeine Than Other Coffee
Trend Themes
1. Extra Caffeinated Products - There is a growing trend for products that provide an intense caffeine kick, catering to consumers who desire an extra boost of energy.
2. Extreme Marketing Tactics - Companies are using aggressive marketing strategies, such as naming products 'Death Wish,' to stand out in the competitive coffee industry.
3. Direct-to-consumer E-commerce - Direct shipping from websites like Death Wish Coffee is becoming more prevalent as consumers seek convenient ways to purchase niche products.
Industry Implications
1. Coffee - The coffee industry has an opportunity to create and market extra caffeinated products to attract consumers seeking a stronger caffeine fix.
2. Food and Beverage - The food and beverage industry can explore aggressive marketing strategies to differentiate products and attract adventurous consumers.
3. E-commerce - E-commerce platforms have a chance to capitalize on the growing demand for niche products by offering consumers easy access to direct-to-consumer options like Death Wish Coffee.