Caffè Nero has made its first move into the world of mobile payment and loyalty after partnering with the UK's leading mobile wallet brand, 'Yoyo Wallet.'
The European style coffee house aims to ring in the digital age by offering the mobile method of payment in its 600 locations throughout the UK and Ireland. According to a Nero survey, over 87 million paper-based loyalty cards were lost last year alone resulting in 500,000 un-redeemed coffees. The new Nero app will tackle this issue by serving as the first coffee app to go beyond simple 'top-up' style cards, offering "straight-through payment, automated loyalty stamp collection and digital receipts -- in one quick scan."
The YoYo partnership will help the coffee brand improve its in-store customer experience, allowing Nero to identify customers at the point of sale, while offering valuable insights into individual customer purchasing behaviors.
Loyalty-Based Coffee Chain Apps
Caffè Nero is the First UK Chain to Offer Straight-Through Payment
Trend Themes
1. Mobile Payment Integration - Caffè Nero is the first UK chain to offer straight-through payment with the YoYo mobile wallet partnership, paving the way for other businesses to integrate mobile payment into their operations.
2. Streamlining Loyalty Programs - Caffè Nero's new app with automated loyalty stamp collection and digital receipts highlights an opportunity for businesses to streamline their loyalty programs and reduce paper waste.
3. Data-driven Customer Insights - The YoYo partnership allows Caffè Nero to identify customers and gain valuable insights into individual purchasing behaviors, demonstrating the potential for a data-driven approach to customer experience.
Industry Implications
1. Food and Beverage - Caffè Nero's loyalty-based app with mobile payment integration and improved in-store experience highlights opportunities for the food and beverage industry to enhance customer convenience and loyalty.
2. Retail - The YoYo partnership with Caffè Nero demonstrates how mobile payment integration and data-driven insights can be applied to the retail industry to improve customer experience and drive business growth.
3. Technology - The Yoyo Wallet collaboration with Caffè Nero is an indication of the growing demand for innovative technology solutions that integrate the customer experience into the business flow.