Across the UAE and Kuwait, Starbucks recently launched two new Beyond Meat sandwiches, helping to meet the growing demand for plant-based options. These new meatless menu items were developed with Beyond Meat to suit local taste preferences.
The Beyond Meatball Arabian Ciabatta takes the form of a soft sandwich with plant-based Beyond Beef with fresh labneh and baby spinach, while the Beyond Meat Triple Cheese Wrap offers a different take on the same plant-based protein alternative with three kinds of cheese (red cheddar, mozzarella and feta), bell peppers and marinara sauce in a tortilla wrap. The meatless menu options follow the launch of the Beyond Meat Breakfast Sandwich at Starbucks stores in the UK.
Meatless Cafe Sandwiches
Starbucks is Launching Beyond Meat Sandwiches Across the UAE & Kuwait
Trend Themes
1. Plant-based Options - The growing demand for plant-based options presents an opportunity for food and beverage companies to innovate and expand their menus.
2. Collaboration with Beyond Meat - Partnering with Beyond Meat to develop new meatless menu items presents an opportunity for companies to align with consumer demand for plant-based options and differentiate their offerings from competitors.
3. Localized Menu Development - Developing plant-based menu items that suit local taste preferences presents an opportunity for companies to cater to the unique needs of different markets and appeal to a wider range of consumers.
Industry Implications
1. Food and Beverage - The food and beverage industry has an opportunity to innovate and expand their offerings by developing and promoting plant-based options that meet the growing demand for healthier, more ethical food choices.
2. Plant-based Meat Alternatives - Companies in the plant-based meat alternative industry have an opportunity to collaborate with food and beverage companies and expand their reach by offering their products as a meat substitute in menu offerings.
3. Localization Services - Localization services for food and beverage companies offer an opportunity to develop plant-based menu items that cater to the unique needs and preferences of different markets, contributing to increased customer satisfaction and loyalty.