Chocolate manufacturer Cadbury has opened a tasty new ‘Advertising Avenue’ zone at its Birmingham attraction Cadbury World. The zone allows visitors to take a nostalgic and retro walk through time in the life-sized chocolate street taking a peek through the windows along the way.
Visitors begin their journey of Cadbury’s iconic advertising through a wall of ‘melted chocolate,’ finding out the part that advertising has played in the success of Cadbury.
The adverts include posters from the turn of last century to Cadbury Creme Eggs who know they’re ‘here today, goo tomorrow.’
Visitors can also play the interactive Milk Tray game to see if they can race a car and boat to the waiting lady and view Wispa adverts from the 1980s as well as see the Cadbury Flake girl has changed over the last 50 years.
Advertising Avenue ends with an animatron of the Drumming Gorilla, the Cannes Lion-winning ad.
Sweet Advertising Retrospectives
Cadbury Opens Delicious Attraction Featuring Past Campaigns
Trend Themes
1. Nostalgic Advertising Experiences - Opportunity for businesses to create interactive zones that allow visitors to take a walk through iconic advertising campaigns and experience the nostalgia.
2. Interactive Marketing Games - Opportunity for businesses to develop interactive games that engage consumers and promote their brands in a fun and interactive way.
3. Evolution of Brand Characters - Opportunity for businesses to showcase the evolution of their brand characters over time, creating a sense of nostalgia and connecting with consumers.
Industry Implications
1. Tourism and Attractions - Opportunity for tourism and attraction businesses to create immersive experiences that highlight the history and impact of advertising on their brands.
2. Advertising and Marketing - Opportunity for advertising and marketing companies to develop interactive campaigns and games that engage consumers and create memorable experiences.
3. Food and Beverage - Opportunity for food and beverage companies to showcase the evolution of their brand characters and create a sense of nostalgia among consumers.