As an alternative to chocolate milk, 'Rau' makes non-dairy, cold-pressured cacao beverages with organic and fair trade ingredients. Some of the varieties produced by the brand include: Semi-Sweet, Cold Brew Mocha, Mint and Salted Caramel, which are enhanced by flavorful additions like Himalayan pink salt and coconut palm sugar or monk fruit extract for sweetness.
The HPP beverages spotlight sustainably farmed, single-origin cacao as a main ingredient to reintroduce consumers to chocolate in its purest form. As cacao is raw and much less processed than cacao powder or chocolate bars, it is rich in antioxidants and nutrition.
As Ray describes, it takes an alternative approach to cacao beans by "hand-picking organic, fair trade cacao beans straight from the tree, infusing them with pure organic spices; creating a concoction inspired by the Mayans – naked of all unhealthy refined sugar, dairy, and preservatives." The unique drinking chocolate offers an entirely new way to experience the superfood.
Cold-Pressured Cacao Beverages
'Rau' Makes Non-Dairy Drinks with Fair Trade Cacao Beans and Spices
Trend Themes
1. Cold-pressured Cacao Beverages - Disruptive Innovation Opportunity: Explore new flavor combinations and creative uses of cold-pressured cacao beverages beyond traditional chocolate milk.
2. Non-dairy Drinks - Disruptive Innovation Opportunity: Develop innovative non-dairy alternatives to traditional beverages that cater to the growing demand for plant-based products.
3. Fair Trade and Organic Ingredients - Disruptive Innovation Opportunity: Create new products and brands that focus on fair trade and organic ingredients to meet the consumers' increasing preference for sustainability and ethical sourcing.
Industry Implications
1. Beverage Industry - Disruptive Innovation Opportunity: Introduce and market new cold-pressured cacao beverages as a premium and healthier alternative in the beverage industry.
2. Plant-based Dairy Alternatives - Disruptive Innovation Opportunity: Explore the development and expansion of non-dairy drinks to capitalize on the plant-based market's growing popularity.
3. Fair Trade and Sustainable Food Brands - Disruptive Innovation Opportunity: Build fair trade and sustainable food brands that prioritize ethical sourcing and offer transparency to cater to the conscious consumer base.