C2H4 and Vans work in collaboration to launch a collection of footwear that is inspired by construction. The pack features the Era silhouette and the Old Skool sneaker model. The Era is detailed with construction blueprints as the main graphic that decorates the model.
The Old Skool is detailed in materials that are reminiscent of workwear -- both of which focus intently on detailing. The Era sneakers are made with a sail colorway throughout the upper with rubberized cotton material. The blueprint graphic is adorned in black diagrams and has a black suede heel tab at the back to round it out. The Old Skool is made with a black denim material and also sees suede toe caps for textural contrast.
Construction-Inspired Denim Shoes
C2H4 and Vans Join Forces on a Premium Capsule of Footwear
Trend Themes
1. Construction-inspired Fashion - Opportunity for fashion brands to collaborate with industrial companies and incorporate their materials and designs in creating trendy high-end fashion.
2. Graphic-print Sneakers - Opportunity for sneaker brands to create bold graphic-print designs for their sneakers, giving consumers a wider range of options to choose from.
3. Workwear-inspired Shoes - Opportunity for footwear companies to create shoes using materials that are reminiscent of workwear, combining fashion with function.
Industry Implications
1. Fashion - Fashion brands can look into the construction industry for inspiration and materials to create trendy high-end fashion.
2. Sneaker - Sneaker brands can incorporate graphic prints in their designs to attract consumers who are looking for bolder and unique designs in their footwear.
3. Footwear - Footwear companies can experiment with using workwear materials to create shoes that are both functional and fashionable.